Real Estate Signage

For week 9 I played around with designing my own real estate signage! I work with lots of Realtors at NuTrends, and have designed signage templates for a few brokerages which is pretty neat!

A lot of brokerages have pretty strict branding guidelines that leave their agents very little breathing room for customization and personalization. Sometimes you can’t tweak the approved designs at all! However, there are definitely some brokerages that are stricter than others.

Part of my job is to study these graphic standards and branding guidelines provided by the brokerages, and memorize them. If an agent wants to customize their signage or marketing material, and their request goes against the graphic standards, I unfortunately have to advise against their requests. Although the agents themselves should familiarize themselves with the guidelines themselves, I am responsible to abide by them and act as a “gatekeeper”of sorts, keeping every print in check!

The best thing an agent can do is to study the graphic standards themselves, and find the areas that allow for flexibility. Whether it be changing the font used for your name, or maybe a colour here or there. A little change can make your signs look unique and help you stand out from your peers! Another thing I recommend, is that if you speak directly to your manager about your design request, sometimes a written letter or email from them to your printer (me!) stating that they have given you permission to tweak the guidelines, is all that we need to proceed with your changes. I know I hate saying no to clients, so as long as your managing broker says it’s a-okay, that’s usually good enough for us!

Just a few thoughts to any realtors that may read this!

Until next time,

Kat

Real Estate Feature Sheets

A large part of the work that I do at NuTrends revolves around the real estate industry.

The Vancouver real estate market is kind of insane. Naturally, as a print and production lab we export a lot of signage and marketing materials for real estate related businesses and clientele!

I haven’t shared any of that work on my site yet, which is strange! I’m thinking that I will probably make an entire section of my website dedicated to Real Estate specifically. This will include things like feature sheets, business cards, post cards, signage, and any other marketing materials! Today I was working on window decals for a new office opening up in North Vancouver, so that was pretty rad!

This week’s project is an example of a feature sheet template I designed. This would be used by a real estate agent for an open house. It’s essentially a folded 11″ x 17″ booklet with pictures and information on a listing for people to take away from an open house. Designing them is pretty fun, because you get to look at all of the gorgeous pictures of incredible houses I will never be able to afford!

Hope you like it!

Kat