For week 9 I played around with designing my own real estate signage! I work with lots of Realtors at NuTrends, and have designed signage templates for a few brokerages which is pretty neat!
A lot of brokerages have pretty strict branding guidelines that leave their agents very little breathing room for customization and personalization. Sometimes you can’t tweak the approved designs at all! However, there are definitely some brokerages that are stricter than others.
Part of my job is to study these graphic standards and branding guidelines provided by the brokerages, and memorize them. If an agent wants to customize their signage or marketing material, and their request goes against the graphic standards, I unfortunately have to advise against their requests. Although the agents themselves should familiarize themselves with the guidelines themselves, I am responsible to abide by them and act as a “gatekeeper”of sorts, keeping every print in check!
The best thing an agent can do is to study the graphic standards themselves, and find the areas that allow for flexibility. Whether it be changing the font used for your name, or maybe a colour here or there. A little change can make your signs look unique and help you stand out from your peers! Another thing I recommend, is that if you speak directly to your manager about your design request, sometimes a written letter or email from them to your printer (me!) stating that they have given you permission to tweak the guidelines, is all that we need to proceed with your changes. I know I hate saying no to clients, so as long as your managing broker says it’s a-okay, that’s usually good enough for us!
Just a few thoughts to any realtors that may read this!
Until next time,
This week I was imagining a cloudy beach wedding with purple flowers.
So I decided to make some stationary!
I also have some very exciting news! I will be participating in the All Dressed in White Bridal Show! I will have a table at the Anvil Centre on April 30th. I’m sharing the space with my associate and pal Nathalie of Nata De Coco Photography, and we put down the deposit this week!
I’m so excited to meed other vendors and talk to some potential clients! This is my first expo and I’m having so much fun planning our set-up!
I will post details as they come!
So I really need some business cards.
I always find that the hardest person to design for is myself. So I have put off making these business cards for a while.
This is one of those projects that I might revisit in the future, but for now I have something to hand out and show for myself!
I have some events coming up later in the year, and I have a lot of prep to do for that! I don’t have enough info to give details juuuuust yet – but I will soon!
So over the next few weeks I imagine that a lot of my projects are going to be self-serving. However, I am working on 3 weddings right now! So that’s very exciting!
Until next time, cheers!
My project submission for week five is a work in progress! Some very dear friends who have moved away from Vancouver are getting married this Summer, and I get to do their stationary! They are my first clients for a wedding related project and I am eternally grateful!
The information has of course been changed (sorry guys, you can’t crash their wedding!).
I can’t wait to continue to work with them on their package, I will definitely post it to my website once it’s finished! And of course, I can’t wait to be a bridesmaid at their wedding.
It sounds like I may have a couple other weddings lined up, so you’ll be seeing lots of these!