It’s the final countdown! Just one more month until the All Dressed in White Bridal Show at the Anvil Center in New West minster. I’m so so so excited!
I have a lot of organizing and preparation to do, but I am so loving the process. I ordered my first ever batch of business cards last week, and I am close to finishing my wedding stationary rates package!
I have also set up a Facebook page to advertise my wedding stationary design, which is great too! I am part of the Vancouver Wedding Swap Facebook group, so it looks like I will actually be able to start marketing myself!
I’m full of good vibes over all of this. I feel as though my business is kind of dividing into two groups: weddings, and everything else. I’m thinking it might be better to keep those worlds separate for now and encourage their individual growths, which may lead to me having 2 websites one day! But that’s wayyyy down the road from here.
Of all things, I think what I am looking forward to most is the opportunity to meet other vendors and designers in the wedding industry. I have had very little contact with other designers since I began this venture – so I am more than ready to shake some hands and trade some business cards! Although looking at the vendor list, I might be the only stationary designer there? WHAT?
I mean, I was really looking forward to meeting fellow designers, but this could be an incredible opportunity for me to network myself to clients and brides who are coming to the show looking for a one-stop-shop!
Anyways, I’ll be posting my marketing materials as they come! I hope you like it, and I hope the show has a great turnout! Tickets are just $15 for brides, and $10 for guests, and the place is going to be packed with vendors and designers with amazing deals!
Hopefully I will see you there!
For week 9 I played around with designing my own real estate signage! I work with lots of Realtors at NuTrends, and have designed signage templates for a few brokerages which is pretty neat!
A lot of brokerages have pretty strict branding guidelines that leave their agents very little breathing room for customization and personalization. Sometimes you can’t tweak the approved designs at all! However, there are definitely some brokerages that are stricter than others.
Part of my job is to study these graphic standards and branding guidelines provided by the brokerages, and memorize them. If an agent wants to customize their signage or marketing material, and their request goes against the graphic standards, I unfortunately have to advise against their requests. Although the agents themselves should familiarize themselves with the guidelines themselves, I am responsible to abide by them and act as a “gatekeeper”of sorts, keeping every print in check!
The best thing an agent can do is to study the graphic standards themselves, and find the areas that allow for flexibility. Whether it be changing the font used for your name, or maybe a colour here or there. A little change can make your signs look unique and help you stand out from your peers! Another thing I recommend, is that if you speak directly to your manager about your design request, sometimes a written letter or email from them to your printer (me!) stating that they have given you permission to tweak the guidelines, is all that we need to proceed with your changes. I know I hate saying no to clients, so as long as your managing broker says it’s a-okay, that’s usually good enough for us!
Just a few thoughts to any realtors that may read this!
Until next time,
This week I was imagining a cloudy beach wedding with purple flowers.
So I decided to make some stationary!
I also have some very exciting news! I will be participating in the All Dressed in White Bridal Show! I will have a table at the Anvil Centre on April 30th. I’m sharing the space with my associate and pal Nathalie of Nata De Coco Photography, and we put down the deposit this week!
I’m so excited to meed other vendors and talk to some potential clients! This is my first expo and I’m having so much fun planning our set-up!
I will post details as they come!
A large part of the work that I do at NuTrends revolves around the real estate industry.
The Vancouver real estate market is kind of insane. Naturally, as a print and production lab we export a lot of signage and marketing materials for real estate related businesses and clientele!
I haven’t shared any of that work on my site yet, which is strange! I’m thinking that I will probably make an entire section of my website dedicated to Real Estate specifically. This will include things like feature sheets, business cards, post cards, signage, and any other marketing materials! Today I was working on window decals for a new office opening up in North Vancouver, so that was pretty rad!
This week’s project is an example of a feature sheet template I designed. This would be used by a real estate agent for an open house. It’s essentially a folded 11″ x 17″ booklet with pictures and information on a listing for people to take away from an open house. Designing them is pretty fun, because you get to look at all of the gorgeous pictures of incredible houses I will never be able to afford!
Hope you like it!
So I really need some business cards.
I always find that the hardest person to design for is myself. So I have put off making these business cards for a while.
This is one of those projects that I might revisit in the future, but for now I have something to hand out and show for myself!
I have some events coming up later in the year, and I have a lot of prep to do for that! I don’t have enough info to give details juuuuust yet – but I will soon!
So over the next few weeks I imagine that a lot of my projects are going to be self-serving. However, I am working on 3 weddings right now! So that’s very exciting!
Until next time, cheers!
My project submission for week five is a work in progress! Some very dear friends who have moved away from Vancouver are getting married this Summer, and I get to do their stationary! They are my first clients for a wedding related project and I am eternally grateful!
The information has of course been changed (sorry guys, you can’t crash their wedding!).
I can’t wait to continue to work with them on their package, I will definitely post it to my website once it’s finished! And of course, I can’t wait to be a bridesmaid at their wedding.
It sounds like I may have a couple other weddings lined up, so you’ll be seeing lots of these!
My project submission for week four is a design for some Business Cards I made for a a lovely lady who has become a teacher this week! Many many big congratulations to her.
She had a color in mind, as well as a very neat and clean looking resume for me to reference, which made this project a lot easier! It’s always great when clients have an idea of what they are looking for, whether it be colors, fonts, or even just the general style that they want to impress through their marketing materials.
The glasses on the backside of the card are the same shape as the glasses that she wears – adding a personal touch and something that’s unique to her (as opposed to adding an apple or something more predictable). I love glasses, I think they are super cute, stylish and smart looking. I even have a pair of my own, although I don’t need prescription!
Until next time!