Quality vs Quantity

Hello everyone,

I’m going to be honest about something that I’ve been thinking about for a while, especially over the last few weeks. Those real estate signs I posted a few days ago? I don’t like them very much.

I’ve produced way better work, and I’m capable of more than that. I remember making them late on Tuesday night, burnt out and uninspired. Maintaining my goal of 1 project per week is very important to me, but I feel as though lately I am losing my grasp on why I set out to do this in the first place.

I want to practice, and I want to get better. I want to produce work that reflects my skill, maybe even contribute to my portfolio! Some weeks I feel like I did really well. Other weeks, I fell short. Last week was one of them. I don’t want to compromise quality for quantity. It doesn’t paint an accurate picture of what I can offer and produce. So I’ve been thinking back to the beginning of the year, and how I can solve this problem.

When I first envisioned this blog, I saw it as an opportunity to showcase not only the work that I do, but how I do the work. The process, the rough drafts, all of it! The process is everything, it showcases the thought and effort behind every design decision, and gives meaning to otherwise careless shapes on a screen. I want to put that amount of care into every project I do, big or small, short-term or long-term.

So! I have an idea! There are a lot of projects I’ve been dying to work on, but haven’t had the time to squeeze them into a week. What I am going to do instead, is take 2 or even 3 weeks for certain projects (ones that call for that amount of time) and update my progress as I go. I’ll still post every week – my updates as well as my design process – only this time I will be able to offer better quality productions. I promise, this isn’t me trying to get out of working hard, or back-pedaling out of my goal. I really want to improve myself, and I believe this is the best way to do it. So wish me luck!

Cheers,

Kat

Real Estate Signage

For week 9 I played around with designing my own real estate signage! I work with lots of Realtors at NuTrends, and have designed signage templates for a few brokerages which is pretty neat!

A lot of brokerages have pretty strict branding guidelines that leave their agents very little breathing room for customization and personalization. Sometimes you can’t tweak the approved designs at all! However, there are definitely some brokerages that are stricter than others.

Part of my job is to study these graphic standards and branding guidelines provided by the brokerages, and memorize them. If an agent wants to customize their signage or marketing material, and their request goes against the graphic standards, I unfortunately have to advise against their requests. Although the agents themselves should familiarize themselves with the guidelines themselves, I am responsible to abide by them and act as a “gatekeeper”of sorts, keeping every print in check!

The best thing an agent can do is to study the graphic standards themselves, and find the areas that allow for flexibility. Whether it be changing the font used for your name, or maybe a colour here or there. A little change can make your signs look unique and help you stand out from your peers! Another thing I recommend, is that if you speak directly to your manager about your design request, sometimes a written letter or email from them to your printer (me!) stating that they have given you permission to tweak the guidelines, is all that we need to proceed with your changes. I know I hate saying no to clients, so as long as your managing broker says it’s a-okay, that’s usually good enough for us!

Just a few thoughts to any realtors that may read this!

Until next time,

Kat

Back home from Maui!

Last week my family and I went to Maui, Hawaii for a family vacation! We haven’t travelled together or gone on a family trip since I was little, so this was a pretty big deal for us.

It was absolutely gorgeous, of course! I’ve never been to a tropical place of course, and I was totally blown away by how beautiful and warm it was. I could have spent the whole week swimming in the ocean with the fish and turtles.

Now that I’m home, it’s time to get back to work! Obviously I wasn’t in the mood to spend part of my vacation in front of my computer, so I am going to make up for last week and submit 2 projects this week!

I also was thinking during my trip, I really want to put in an effort to make more blog posts. Not just for weekly design submissions, but also updates on my other goals, and my life in general. I found my old day planners from 2015 and 2016 yesterday, and I’ve been flipping through them since! It’s so fun to look back and see everything that has changes. It’s like reading a diary from a lifetime ago, even though they are only a couple years old! I would love to have that same feeling reading back on these original blog posts a year from now.

Thanks for reading, I’ll be back to post soon!

Cheers,

Kat

Violet Wedding Stationary

This week I was imagining a cloudy beach wedding with purple flowers.
So I decided to make some stationary!

I also have some very exciting news! I will be participating in the All Dressed in White Bridal Show! I will have a table at the Anvil Centre on April 30th. I’m sharing the space with my associate and pal Nathalie of Nata De Coco Photography, and we put down the deposit this week!

I’m so excited to meed other vendors and talk to some potential clients! This is my first expo and I’m having so much fun planning our set-up!

I will post details as they come!

Katrina